There are always appropriate steps to investing in real estate and hopefully, you've garnered many of them right on these pages. However, there are also inappropriate steps sellers can walk down when it comes time to put their house on the market.
For instance, the seller in Virginia,
who thought the half bath the builder had located at the front of the house
would really be better situated toward the back of the main level (though all
the other similar models had the powder room in the same place for the previous
20 years). He got hung up on this detail so much, that he just had to move it --
and did -- for thousands of dollars, just so he could get it on the market the
"right way." His hang-up may have settled some deep-seated emotional need for
him, but it didn't draw any more buyers, and it drained his bottom line. You
might say, that was a costly mistake.
Real estate broker and author Sid Davis
has identified in his book "A Survival Guide to Selling a Home," another seven
costly mistakes that many sellers make when it comes time to put their home on
the market. In my business, I've seen each one of these mistakes played out and
it just makes me shake my head as to why, sellers forge ahead with unwise
strategies, instead of listening to the voice of an experienced
professional.
The seven costly
mistakes
Mistake
1: Putting the home on the market before it's ready. Most times this
happens because the seller gets impatient or is a procrastinator and has pushed
himself up against a moving deadline without getting the pre-sale work done. So
it comes on the market with the horrible carpet (that gets replaced during the
marketing of the home); or they are painting it while it goes on the market.
Presentation is everything -- so get the work done before marketing the
property.
Mistake 2: Over
improving the home for the neighborhood. This happens with additions, bump outs,
and upgrades that make the home stick out from among its competitors so much
that it's an anomaly, instead of a nice addition to the community.
Mistake 3:
Pricing the home based on what the seller wants to net. This pricing strategy
always ends in failure. Sellers can control the "asking" price, but they don't
control the "sales" price. The market does. It doesn't matter what the seller
wants, the price is determined by the black-and-white, matter-of-fact reality of
the market.
Mistake 4:
Hiring an agent based on non-business factors. Make sure you're hiring a
professional with a proven track record. It might be nice to hand over your
largest asset to your nephew who just got his license -- but make sure he has a
mentor to keep your deal from going south.
Mistake 5:
Getting emotionally involved in the sale of the home. This is one of the biggest
challenges home sellers face when putting their house on the market. Once you
decide to sell your house, it's no longer a home, but a commodity. It needs to
be prepared as a commodity, marketed as a commodity, and priced as a commodity.
It doesn't matter what you "want," only what the market can bear on pricing.
People are going to come in to kick the tires, so to speak, and you can't get
emotional about how they may or may not appreciate the nuances of your home of
seven years.
Mistake 6:
Trying to cover up problems, or not disclosing them. Most states have a property
disclosure/disclaimer form -- use it wisely. Just because you disclaim doesn't
mean you cannot be sued later for the leaky basement, or dilapidated heating/air
system that's discovered 30 days after settlement.
Mistake 7: Not
getting your ducks lined up before trying to sell. This would involve financing,
reading the fine print on your current mortgage to ensure no pre-payment
penalties, not listening to the particulars of your local market, etc. If your
local market is dictating lower home prices, then lower it early, not later --
it will cost you more. If the local market dictates selling your home first,
then buying second, do it in that order, or vice versa.
Avoiding these mistakes is not that
difficult. There are plenty of resources (like this publication) and
professionals, who are there to help you step over the pitfalls. Do the research
early, and listen to that voice in your head (it's probably the whispers of the
finance, real estate, insurance person who's warning you of a hole you're about
to step into). Sell well.
